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Oct 25: Noted music composer A.R Rehman, who gave "Vande matram" a royal revival, teamed up in his latest venture with United Nation and Endemol Productions to launch a show called Mission Ustaad.
Endemol is a production company working for a new Hindi television channel 9X, which is planning to go on air by the end of November.
A.R Rehman has joined hands for a noble cause, as the programme focuses about creating awareness on the UN's Millenium Development Goals.
As the motto behind this musical feast is that music intensify harmony in human races and hence a very apt platform to spread awareness among people.
A.R. Rahman, who is famous for bringing aesthetic senses through his music and songs, which revolutionise the present genre that are equally inclined towards patriotism and social causes.
His presence will energise the show with great enthusiasm and the audience can expect awesome performances from the best of the entertainers who will share the stage with him.
Earlier Rehman had composed an anthem for UN on the poverty and underprivileged issue through his composition 'Pray For Me Brother'.
On his association with UN Rehman said, "I am convinced that the partnership will bring about the desired awakening among Indian viewers, and the show will touch the hearts of the nation in a very entertaining manner".
Sounding very promised he said "I am delighted to be part of Mission Ustad on 9X. Many eminent names from the entertainment industry will join me on the show".
Salil Shetty, Director of UNs Millennium Campaign who has planned the show is in view that the goals to achieve better education, health and livelihoods will be imprinted through this programme that if not achieved in time, it will be too late.
Rajesh Kamat, Managing Director of Endemol India, looked very positive about the music programme and said that music is a universal language and therefore the show would help in binding people together irrespective of their nationality, religion or economic stature.
Showing his belief he said, "With Mission Ustad, we will get an opportunity to reach out to our audiences and involve them in key issues using music as a binding factor. The distinct show promises not just to entertain, but also to enlighten".
As this team has derived its strength from the great cause of creating awareness, as it is said that a TEAM, "Together Everyone Achieves More".
